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For most men, their 30th birthday is a watershed moment for all the wrong reasons, especially when it comes to appearance.

You’ve lived through the wildest and the most care-free days of your life. And now, having had a fair amount of experience, you’re ready to take on bigger challenges. For most men, their 30th birthday is a watershed moment for all the wrong reasons, especially when it comes to appearance. Lines appear, the skin begins to sag and the hairline starts to recede. This is when a proper grooming regime comes into play. Here is a little guide to help you sort your grooming business.

Become a regular at the salon

Believe it or not, your hair is what actually defines you. A bad haircut and bam! You begin to have bad-hair days. Try getting into the habit of regular visits to the barber. That is, if you’ve noticed your hair needs a trim. While some guys can easily settle for monthly appointments, your locks may still enjoy a growth spurt, thus requiring increased attention. Don’t be surprised if it takes fortnightly visits.

Find your scent

A good scent can be a blessing. Colognes and aftershaves are built to complement, not knock passers-by out cold. Ensure, the perfume isn’t strong enough to give people a headache. And even if it is, use sparingly. And rather than owning eight to ten average scents, find one or two classic blends that you really like and invest in them. They could range from woody and spicy to herby scents which work best in the winter; lighter, citrus-based notes are better-suited for summer.

Get enough sleep

Back in the day, you might have been able to survive on four hours of sleep. Even towards your late twenties, you might have had the capacity to pull off an occasional all-nighter. But those days should be over. From here on, your metabolism starts to slow down and focus should be on getting enough sleep. The benefits of a good night’s sleep range from not only improving short and long term memory, but also improving cell regeneration and the ability to build muscles. Remember, the eyes are not natural bag carriers. Eliminate dark circles and puffiness with an eye cream. Or better yet, just go to bed early, man.

Nail your hand-care routine

You often forget to notice your hands but others don’t. Ensure that you cut your nails once a week – preferably after a bath or shower, to soften them and make them easier to trim. But that rough, flaky skin around the nail bed? Not good, right? Treat the cuticles with a tiny bit of moisturizer every couple of days to smooth things over.

Sort your eyebrows

Big eyebrows aren’t a problem. Look at Clooney! But if they’re meeting in the middle, you’ve got a problem on your hands and of course in the middle of your face. Naturally eliminate a unibrow by focusing on the stragglers that stand apart from the main body of your brows. Pluck them out carefully or go to your trusted salon to do the job for you.

New kid on the block Ananya Panday is making waves in Bollywood owing to her fresh beauty looks. She is always rocking a new makeup trend and stealing the hearts of many. While she doesn’t shy away from makeup, one thing is for sure, her skin is always radiant and clear. Banking on her flawless skin, she managed to rock the barely-there makeup trend with utmost elegance. If you want to achieve her level of radiance with minimal effort, follow up on this simple beauty decode.

Get the look:
1. Indulge in a hydrating face mask for at least 15 minutes.
2. Follow up by cleansing, toning, and moisturising your skin.
3. Apply a pore minimising primer.
4. Dab on a mattifying foundation and blend well with a damp makeup sponge.
5. Use a lip and cheek tint for a soft touch of colour. Dab a bit of it on to your lids as well.
6. Tight line your upper and lower lash line with black gel eyeliner.
7. Define your lashes with mascara.
8. Spritz on a makeup setting spray.

Let’s talk about something that women should pay absolutely top priority attention to – the topic of breast cancer! After all, October is the Breast Cancer Awareness Month. There’s no better time than now to celebrate all those women warriors who have beat breast cancer. These women are our role models! They are the ones who have survived and come out victorious at the end of it. If you are wondering how they managed to do it, here is the insight: a regular self-examination of breasts. After all, early detection does save lives.

On the Go
It’s no secret that women today are forces to reckon with. They’re independent, driven, and wholly capable. If that’s not all, most are seen multitasking and balancing a lucrative career while managing their homes and raising a family. Naturally, that means they seldom find and dedicate time to themselves. In fact, busy schedules spell neglect and hence taking even 10 minutes out of the daily schedule seems like quite a task.

But you should know that breast cancer is easily treatable if spotted early, and there are many symptoms that you can keep an eye out for. Symptoms of breast cancer include change in breast shape, skin colour, a persistent rash or irritation around your breasts, etc. However, the one most commonly talked about, and prominent symptom, is the formation of the lump in your breasts. These lumps can be detected through regular self-examination. So, wouldn’t it be easier if there was a tool that could not only encourage and motivate women to perform breast self-examination but also guide them in doing so? Earlier this year, SBI Life teamed up with Women’s Cancer Initiative – Tata Memorial Hospital, to launch Thanks A Dot, a free of cost and easy to use self-training module to help the women of India inculcate the habit of self-examination. An empowering move indeed!

Credit Afsha – @beingmomtastic
Think Pink
A regular self-testing habit is a woman’s most powerful tool. And now, with the Thanks A Dot kit, this practice has been made easy and efficient. All you need is to take 10 minutes out of your daily schedule to examine your breasts. To make matters simpler, the ‘Thanks A Dot’ kit comes with a step-by-step guide on how you can self examine your breasts. The kit consists of 3D silicon forms that take their shape & size from real mammograms, to train your fingers on real lump detection at early stages of potential breast cancer. Moreover, the kit is built around active learning by tactile puzzle-solving to help make you comfortable and motivate you to make this a regular activity, and finally take that well deserved ‘me time’.

All you need to do is to take 10 minutes out of your morning schedule or your bedtime schedule for the examination. Or you could take time out, perhaps on a weekend, when you may be relatively free. You could also set a monthly reminder on your mobile to “It’s time for a breast examination with Dr. You.” Teaming up with your bestie could be another way of remembering to perform a self-examination.
credit: Namratha – @my_closetdiary
Words of Wisdom
“Do not fight cancer, conquer it!” This is the battle cry of Neerja Malik, a 64-year-old two-time breast cancer survivor, founder of Apollo Cancer Support Group, Chennai, and Pinkathon ambassador, who sat with us to tell us about her experience. She was first diagnosed in 1998. “Back then, there wasn’t much importance given to self-examination. But now, after so many years of experience in dealing with cancer, and counselling so many patients, I have learned one thing: your body is your temple, and isn’t the temple cleaned every day? Similarly, regular self-examination will help you get familiar with the contours of your body and will help you in detecting if there is any abnormality.” She adds, “All women are shakti, so don’t put yourself on the backburner. When it comes to us, we say things like, ‘It will go away,’ or ‘I don’t have the time.’ Women should learn to prioritize themselves and give themselves the importance that they deserve. If we look after ourselves, the world around us is taken care of.”

The Beginning
There’s no denying that breast cancer is on the rise today, particularly for young women. This is why women must be their own soldiers, their own protectors, their own knights in shining armor. All of this starts with making regular check-ups or self-examination a habit. 10 minutes of your time a month can help you stay self-prepared to detect that lump early, paving the way to a healthier and happier life. So, visit SBI Life and order your free Thanks a Dot kit today. Let’s pledge to take care of ourselves and make a collective effort to win this battle against breast cancer. Why fear the lump when you can thank a dot!

Returning home to a dry and dull face? Impurities in the air not only have a degrading effect on how you look after a day out, but also pave way for premature ageing, resulting in lasting damage.

Any sign of irritation, inflammation or flare ups can be a sign that you need to upgrade your skincare routine with an anti-pollution boost. Here’s your 101 guide to get started:
Always wash your face before hitting the hay

Sporting a no makeup face? You might feel tempted to skip your cleansing routine before retiring to bed. Washing your face at night is not only important to remove your makeup but also to clean dirt that settles on the surface. If you don’t take the day off your face, the impurities tend to seep in and clog the pores. Results, you wonder? Think, acne, dark spots, black and white heads, and other such skin problems, which can be avoided with this simple yet crucial practice. If there’s only one thing you pick from this list, let it be this one.
Keep your skin hydrated

Keeping up with the basics, here’s to giving your skin intense moisturisation that will last for a long time. To avoid greasy skin, opt for a gel-based moisturiser and reapply it at least twice a day for best results. Team it with ample intake of water and enjoy soft skin and that natural radiance, all day every day.
Nourish your skin with an antioxidant serum

The thick and dry air needs an extra dose of nourishment to keep up with healthy skin. Welcome the skincare gem of the moment—skin serum! Using an antioxidant serum will ensure that your skin gets all the nourishment that it needs (read:lacks), and replenishes from deep within. 
Indulge in a face pack every week

Just like add-on nourishment, your skin needs add-on cleansing. For a thorough cleanse, pamper yourself with a face pack once or twice a week. Mud-masks are popular for their purifying and healing properties. Easily sourced, utterly organic, and oozing the many benefits that the earth has to offer, clay continues to be an important part of modern-day beauty regime. Available in a multitude of varieties—Bentonite Clay, Kaolin Clay, Red Cay, Green Cay, among others—there’s a type of clay for every skin type and concern, fabricating nature’s own way to personalised care.
Shield with sunscreen

Sun damage is one of the biggest culprit behind premature ageing. Always (and we mean always!) apply sunscreen before stepping out, even on cloudy days when the sun is busy playing peek-a-boo.
Resort to hats and scarves

Hats and scarves are some fashionable ways to keep skin damage at bay. Protecting your skin with an extra-layer of clothing will show visible results in no time. Ensure you go for a breathable fabric that falls easy on the skin. Rugged fabrics that irritate the skin or thick variants that suffocate it and make it a sweaty affair will do more harm than good.

“Bhai tu ladki hai kya? Makeup laga raha hai!”

“Tujhe ho kya gaya hai?”

A couple of years back if a man walked down the street with even the slightest hint of makeup on him, these would have been the reactions he got from strangers and friends alike. But gone are the days where men were held hostage of toxic masculinity. Today’s millennial men are more than open to embracing their beauty and shedding gender stereotypes. So, as an experiment, we reached out to a couple of inclusive, woke and millennial young men who never used or even heard of a BB Cream to try the MensXP Mud BB Cream. 

After a lot of questions, pro-tips and technique sharing, here are the reactions we got from them:

Is it possible to transfer the “legendary comfort” of Birkenstock’s footbed to a line of cosmetics? The 240-year-old company seems to think so.

The German shoemaker is taking a major step into the beauty industry with Birkenstock Natural Skin Care after discovering the material it has been using to support feet for more than 240 years has powerful skincare benefits.

The line incorporates at least 20 products using cork oak extract that range in price from $25 to $100. The oils, cleansing gels, moisturizing creams and lip balms stimulate cell renewal, boost the skin’s protective barrier and increase moisture, according to the company.

“As the inventor of the footbed, we have a particularly close connection to personal well-being,” said Oliver Reichert, CEO of the Birkenstock Group. “Alongside healthy walking, standing, running, and resting, skincare has a considerable influence on our well-being.

Although there are countless skincare products that address some of the same areas, “many of these contain chemical ingredients that may have a negative effect on the defensive properties of the skin and on its ability to regulate moisture balance,” he said.

Birkenstock’s venture takes advantage of a shift in the beauty industry from makeup toward skincare. The category, once driven by mature buyers seeking to turn back the clock with serums and anti-aging topicals, now attracts younger people seeking to prevent acne, dullness or fine lines.

One of the leading cosmetics retailers in the U.S., Ulta Beauty, is feeling the impact of shifting customer demand. Chief Executive Officer Mary Dillon trimmed the retailer’s sales forecast in late August as growth in skincare, a smaller part of the firm’s business, outpaced cosmetics.

Ticker Security Last Change Change %
ULTA ULTA BEAUTY INC. 240.90 +1.97 +0.82%

Ulta hired Louise Caldwell to head the “high-growth category” in May. She was previously vice president of sales at Revlon and Elizabeth Arden, and senior vice president of sales at Drunk Elephant.